In recent years, sole domination of women over the world of fashion has undergone some changes and men have shown their active presence in the arena of glamor and glitz. Indian men have shown their interest in new trends and designs in clothes. In earlier days, traditional Kurtas were considered to be the favorite outfit of men and the shirts were looked upon as a product of the western influence. However, today, the concept has changed and shirts have become the common wear in every part of life.

The shirt market has constantly attracted a big chunk of manufacturers and the shirt industry has estimated to be worth Rs. 200 crores business. India is a host to almost 5000 shirts manufacturers both in the branded and unbranded segments. The trend of readymade shirts began in the early 50s and the take off was done by Liberty, which was the first branded shirt in the business. Since then the shirts business has never stopped growing.
The segment of shirts has shown fastest growth in volume due to rising preference for comfort casuals at the workplace and new offerings from international brands.

The rise in the Indian shirts market has also attracted International brands to try their luck at capturing a part of the business. Some of the mills like Bombay Dyeing launched Vivaldi shirts, and Raymonds also has been successful with its Park Avenue range of shirts.

Shirts with stripes or checks cover the center stage for any occasion. However, new trends have emerged making the pattern of stripes more stylish. The latest is the three different styles of vertical stripes that targets the men who are more fashion conscious. The range comes in a mix of short sleeves and long sleeves and are available in an interesting combination of dark and bright shades..

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