In recent years, sole domination of women over the world
of fashion has undergone some changes and men have shown their active
presence in the arena of glamor and glitz. Indian men have shown their
interest in new trends and designs in clothes. In earlier days,
traditional Kurtas were considered to be the favorite outfit of men and
the shirts were looked upon as a product of the western influence.
However, today, the concept has changed and shirts have become the
common wear in every part of life.
The shirt market has constantly attracted a big chunk of
manufacturers and the shirt industry has estimated to be worth Rs. 200
crores business. India is a host to almost 5000 shirts manufacturers
both in the branded and unbranded segments. The trend of readymade
shirts began in the early 50s and the take off was done by Liberty,
which was the first branded shirt in the business. Since then the shirts
business has never stopped growing.
The segment of shirts has shown fastest growth in volume
due to rising preference for comfort casuals at the workplace and new
offerings from international brands.
The rise in the Indian shirts market has also attracted
International brands to try their luck at capturing a part of the
business. Some of the mills like Bombay Dyeing launched Vivaldi shirts,
and Raymonds also has been successful with its Park Avenue range of
Shirts with stripes or checks cover the center stage
for any occasion. However, new trends have emerged making the pattern
of stripes more stylish. The latest is the three different styles of
vertical stripes that targets the men who are more fashion conscious.
The range comes in a mix of short sleeves and long sleeves and are
available in an interesting combination of dark and bright shades..